Eutoria Vinson Smith, the owner, an educator, and entrepreneur created this company with hopes of reaching those in need of Spanish instruction, Mrs. Smith hold s B.A. in Spanish and Secondary Education from Fisk University where she also received an honor in the Alpha Mu Theta Spanish Honors Society. She also holds a M.A. in Humanities and English from Old Dominion University. She is also a member of Zeta Phi Beta Sorority, Incorporated.
